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Analysing search engine advertising research: Synthesis of two decades of research

Jafarzadeh, H, Aurum, A, D'Ambra, J and Ghapanchi, Amir ORCID: 0000-0002-1897-0748 (2015) Analysing search engine advertising research: Synthesis of two decades of research. International Journal of Information Systems and Change Management, 7 (4). 308 - 337. ISSN 1479-3121

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Item Type: Article
Uncontrolled Keywords: search engines; marketing; information systems
Subjects: FOR Classification > 1503 Business and Management
FOR Classification > 1504 Services
Faculty/School/Research Centre/Department > College of Science and Engineering
Depositing User: Symplectic Elements
Date Deposited: 16 Feb 2018 04:43
Last Modified: 16 Feb 2018 04:43
URI: http://vuir.vu.edu.au/id/eprint/35602
DOI: https://doi.org/10.1504/IJISCM.2015.075641
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Citations in Scopus: 1 - View on Scopus

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