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Talking Turkey for a Cliche-Free year

Clark, Tom (2008) Talking Turkey for a Cliche-Free year. Eureka Street (Magazine), 18 (25). pp. 42-44. ISSN 1833-7724

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Lately, friends and clients have been asking me what we can do about the growth of cliché and platitude in everyday language — at home, at work, and in the media. I want to suggest an approach that has generated some very satisfied customer responses from organisations I have visited. Feedback from these Fortune 500 firms frequently shows people are fascinated to learn the fundamentals of formula-free phraseology. The ‘12 Evasions’ program is as simple as reading a calendar. For each month of the year, nominate a hackneyed phrase, then do everything you can to avoid speaking that phrase — substitute a synonym, discuss a different angle on the issue at hand, talk about a different topic, make turkey noises, or even just go silent.

Item Type: Article
Uncontrolled Keywords: ResPubID18968. talking turkey, everyday language, formula-free phraseology, 12 evasions program
Subjects: Faculty/School/Research Centre/Department > School of Communication and the Arts
FOR Classification > 1903 Journalism and Professional Writing
SEO Classification > 9502 Communication
Depositing User: VUIR
Date Deposited: 07 Sep 2011 02:27
Last Modified: 07 Sep 2011 02:27
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