Research Repository

Talking Turkey for a Cliche-Free year

Clark, Tom (2008) Talking Turkey for a Cliche-Free year. Eureka Street (Magazine), 18 (25). pp. 42-44. ISSN 1833-7724

Full text for this resource is not available from the Research Repository.

Abstract

Lately, friends and clients have been asking me what we can do about the growth of cliché and platitude in everyday language — at home, at work, and in the media. I want to suggest an approach that has generated some very satisfied customer responses from organisations I have visited. Feedback from these Fortune 500 firms frequently shows people are fascinated to learn the fundamentals of formula-free phraseology. The ‘12 Evasions’ program is as simple as reading a calendar. For each month of the year, nominate a hackneyed phrase, then do everything you can to avoid speaking that phrase — substitute a synonym, discuss a different angle on the issue at hand, talk about a different topic, make turkey noises, or even just go silent.

Item Type: Article
Uncontrolled Keywords: ResPubID18968. talking turkey, everyday language, formula-free phraseology, 12 evasions program
Subjects: Faculty/School/Research Centre/Department > School of Communication and the Arts
FOR Classification > 1903 Journalism and Professional Writing
SEO Classification > 9502 Communication
Depositing User: VUIR
Date Deposited: 07 Sep 2011 02:27
Last Modified: 07 Sep 2011 02:27
URI: http://vuir.vu.edu.au/id/eprint/3576
ePrint Statistics: View download statistics for this item

Repository staff only

View Item View Item

Search Google Scholar