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Destination branding through sport: comparing Melbourne and Delhi

Westerbeek, Hans ORCID: 0000-0001-5092-9676 and Linley, Michael ORCID: 0000-0001-5278-1177 (2010) Destination branding through sport: comparing Melbourne and Delhi. In: Deutscher Sportokonomie-Kongress Markenmanagement im Sport, 17 November 2010-19 November 2010, Cologne, Germany.

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Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: sports marketing
Subjects: FOR Classification > 1504 Services
FOR Classification > 1505 Marketing
Faculty/School/Research Centre/Department > Institute of Sport, Exercise and Active Living (ISEAL)
Faculty/School/Research Centre/Department > College of Sports and Exercise Science
Depositing User: Symplectic Elements
Date Deposited: 11 Apr 2018 02:10
Last Modified: 11 Apr 2018 23:37
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