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Australian retailers need to engage with private labels to achieve competitive difference

Miranda, Mario J and Joshi, Malay (2003) Australian retailers need to engage with private labels to achieve competitive difference. Asia Pacific Journal of Marketing and Logistics, 15 (3). ISSN 1355-5855

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Private label growth in Australia has not kept pace with the growth in private labels elsewhere. This research paper establishes that the odds of a consumer being highly pleased with a store label product when they are supportive of the quality of private labels, is more than the odds of the consumer being highly satisfied when purchasing private label products simply because they are priced significantly lower than manufacturer brands. It would therefore be useful for Australian retailers to increase investment in private label programs including changing their customers' attitudes to the quality of private labels if they are to stay competitive.

Item Type: Article
Uncontrolled Keywords: private labels, store loyalty, Australian, retail, marketing, consumer attitudes, retail, retailers, retailing, stores, marketing
Subjects: Historical > Faculty/School/Research Centre/Department > School of Economics and Finance
Historical > RFCD Classification > 350000 Commerce, Management, Tourism and Services
Depositing User: Mr Angeera Sidaya
Date Deposited: 21 Jun 2006
Last Modified: 23 May 2013 16:38
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Citations in Scopus: 21 - View on Scopus

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