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Brand user profiles seldom change and seldom differ

Anesbury, Z, Winchester, Maxwell ORCID: 0000-0001-5458-517X and Kennedy, R (2017) Brand user profiles seldom change and seldom differ. Marketing Letters, 28 (4). 523 - 535. ISSN 0923-0645

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Item Type: Article
Uncontrolled Keywords: brand user profiles; marketing theory
Subjects: FOR Classification > 1505 Marketing
Faculty/School/Research Centre/Department > College of Business
Depositing User: Symplectic Elements
Date Deposited: 09 Jul 2018 23:27
Last Modified: 27 Jul 2018 04:20
URI: http://vuir.vu.edu.au/id/eprint/36348
DOI: https://doi.org/10.1007/s11002-017-9437-2
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Citations in Scopus: 5 - View on Scopus

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