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Conceptualising the adoption of digital business technologies (DBT) by small and medium sized hotels (SMHs) in Malaysia

Ayob, Mohd faizal ORCID: 0000-0002-7778-9033, Wilson-Evered, Elisabeth and McGrath, Michael (2017) Conceptualising the adoption of digital business technologies (DBT) by small and medium sized hotels (SMHs) in Malaysia. In: 31st Annual Australian & New Zealand Academy of Management.Conference, 05 December 2017-08 December 2017, RMIT University, Melbourne, Australia. (Unpublished)

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Abstract

Digital business technologies have embraced and transformed the hospitality industry. These changes have produced new opportunities for small businesses in the sector. Previous studies show that large chain affiliated hotels have adopted new technologies, such as: mobile reservation apps, cloud computing, self-service technologies(SSTs) andradio frequency identification (RFID). Areviewofthe literature revealed that little attention has been given to research into technology adopted by SMHs.Hence,to fillthe gap inthe literature,this paper proposes a conceptualframework foridentifying the currentstateofDBTadopted bySMHsandtheenablingfactors thatinfluencedtheadoptionofDBTby SMHs.Wediscussthe potential for the conceptual model to guide future research in the hospitality industry

Item Type: Conference or Workshop Item (Paper)
ISBN: 9780648110910
Uncontrolled Keywords: digital business technologies; Malaysia; Hotel industry
Subjects: FOR Classification > 0806 Information Systems
FOR Classification > 1503 Business and Management
Faculty/School/Research Centre/Department > College of Business
Depositing User: Symplectic Elements
Date Deposited: 12 Jul 2018 22:54
Last Modified: 12 Jul 2018 22:54
URI: http://vuir.vu.edu.au/id/eprint/36389
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