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Qantas still calls Australia home: The spirit of Australia and the flying kangaroo

White, Leanne (2018) Qantas still calls Australia home: The spirit of Australia and the flying kangaroo. Tourist Studies, 18 (3). 261 - 274. ISSN 1468-7976

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Item Type: Article
Uncontrolled Keywords: television advertising; advertising campaigns; airline company; tourism company; Australian signifiers
Subjects: FOR Classification > 1505 Marketing
FOR Classification > 1506 Tourism
Faculty/School/Research Centre/Department > College of Business
Depositing User: Symplectic Elements
Date Deposited: 12 Nov 2018 23:11
Last Modified: 14 Nov 2018 22:30
URI: http://vuir.vu.edu.au/id/eprint/37435
DOI: https://doi.org/10.1177/1468797618785617
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Citations in Scopus: 0 - View on Scopus

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