Qantas still calls Australia home: The spirit of Australia and the flying kangaroo
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White, Leanne (2018) Qantas still calls Australia home: The spirit of Australia and the flying kangaroo. Tourist Studies, 18 (3). 261 - 274. ISSN 1468-7976
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| Item type | Article |
| URI | https://vuir.vu.edu.au/id/eprint/37435 |
| DOI | 10.1177/1468797618785617 |
| Official URL | https://journals.sagepub.com/doi/full/10.1177/1468... |
| Subjects | Historical > FOR Classification > 1505 Marketing Historical > FOR Classification > 1506 Tourism Historical > Faculty/School/Research Centre/Department > College of Business |
| Keywords | television advertising; advertising campaigns; airline company; tourism company; Australian signifiers |
| Citations in Scopus | 4 - View on Scopus |
| Download/View statistics | View download statistics for this item |
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