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How are young music artists configuring their media and sales platforms in the digital age?

Leenders, MAAM, Farrell, Mark ORCID: 0000-0002-4561-9451, Zwaan, K and ter Bogt, TFM (2015) How are young music artists configuring their media and sales platforms in the digital age? Journal of Marketing Management, 31 (17-18). 1799 - 1817. ISSN 0267-257X

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Item Type: Article
Uncontrolled Keywords: market access configurations; musicians; revenues; Netherlands; record labels; marketing; CD; social media; media
Subjects: FOR Classification > 1505 Marketing
Faculty/School/Research Centre/Department > College of Business
Depositing User: Symplectic Elements
Date Deposited: 19 Dec 2018 22:07
Last Modified: 21 Dec 2018 03:42
URI: http://vuir.vu.edu.au/id/eprint/37781
DOI: https://doi.org/10.1080/0267257X.2015.1034158
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Citations in Scopus: 1 - View on Scopus

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