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Market or society? Dual orientations and the impact on innovativeness in media organizations

Leenders, MAAM, Farrell, Mark ORCID: 0000-0002-4561-9451 and van der Wurff, R (2017) Market or society? Dual orientations and the impact on innovativeness in media organizations. Journal of Strategic Marketing, 25 (5-6). 439 - 453. ISSN 0965-254X

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Item Type: Article
Uncontrolled Keywords: innovation; media firms; new product development; corporate social responsibility; Netherlands
Subjects: FOR Classification > 1505 Marketing
Faculty/School/Research Centre/Department > College of Business
Depositing User: Symplectic Elements
Date Deposited: 19 Dec 2018 22:10
Last Modified: 21 Dec 2018 03:35
URI: http://vuir.vu.edu.au/id/eprint/37783
DOI: https://doi.org/10.1080/0965254X.2016.1149209
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Citations in Scopus: 1 - View on Scopus

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