A Marketing and Industrial Relations Alliance to Generate Positive Brand Awareness for Gen Y: The Case of the National Tertiary Education Union

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Ho, Henry Wai Leong and Madden-Hallett, Helen ORCID: 0000-0003-1170-9747 (2018) A Marketing and Industrial Relations Alliance to Generate Positive Brand Awareness for Gen Y: The Case of the National Tertiary Education Union. Asian Journal of Business Research, 8 (2). pp. 34-56. ISSN 2463-4522

Item type Article
URI https://vuir.vu.edu.au/id/eprint/38350
Official URL http://magscholar.com/wordpress/?page_id=1661
Subjects Historical > FOR Classification > 1503 Business and Management
Historical > FOR Classification > 1505 Marketing
Historical > Faculty/School/Research Centre/Department > College of Business
Keywords brand image; NTEU; trade union; union membership; in-depth interview; quality service
Citations in Scopus 0 - View on Scopus
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