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A Marketing and Industrial Relations Alliance to Generate Positive Brand Awareness for Gen Y: The Case of the National Tertiary Education Union

Ho, Henry Wai Leong and Madden-Hallett, Helen ORCID: 0000-0003-1170-9747 (2018) A Marketing and Industrial Relations Alliance to Generate Positive Brand Awareness for Gen Y: The Case of the National Tertiary Education Union. Asian Journal of Business Research, 8 (2). pp. 34-56. ISSN 2463-4522

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Item Type: Article
Uncontrolled Keywords: brand image; NTEU; trade union; union membership; in-depth interview; quality service
Subjects: FOR Classification > 1503 Business and Management
FOR Classification > 1505 Marketing
Faculty/School/Research Centre/Department > College of Business
SWORD Depositor: Symplectic Elements
Depositing User: Symplectic Elements
Date Deposited: 26 Apr 2019 02:28
Last Modified: 26 Apr 2019 05:17
URI: http://vuir.vu.edu.au/id/eprint/38350
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Citations in Scopus: 0 - View on Scopus

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