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A Consumer Analytics Framework for Enabling Data-Driven Marketing Intervention Methods

Camilleri, E and Miah, Shah Jahan ORCID: 0000-0002-3783-8769 (2018) A Consumer Analytics Framework for Enabling Data-Driven Marketing Intervention Methods. In: 4th Asia-Pacific World Congress on Computer Science and Engineering 2017 (APWC on CSE 2017), 11 December 2017-13 December 2017, Nadi, Fiji.

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Item Type: Conference or Workshop Item (Paper)
ISBN: 9781538645307
Uncontrolled Keywords: decision making; consumer data; data processing; customer behavior; marketing innovations; business performance
Subjects: Current > FOR Classification > 0806 Information Systems
Historical > Faculty/School/Research Centre/Department > Centre for Applied Informatics
Historical > Faculty/School/Research Centre/Department > College of Business
SWORD Depositor: Symplectic Elements
Depositing User: Symplectic Elements
Date Deposited: 04 Jul 2019 04:38
Last Modified: 04 Jul 2019 04:38
URI: http://vuir.vu.edu.au/id/eprint/38788
DOI: https://doi.org/10.1109/APWConCSE.2017.00011
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Citations in Scopus: 1 - View on Scopus

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