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De ongrijpbare sportfan brand management in de 21ste eeuw

Rein, Irving, Kotler, Philip, Shields, Ben and Westerbeek, Hans ORCID: 0000-0001-5092-9676 (2008) De ongrijpbare sportfan brand management in de 21ste eeuw. Arko Sports Media, Nieuwegein, Netherlands.

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Abstract

Tips and ideas for building and maintaining a sports fan / sports brand relationship.

Item Type: Book
ISBN: 9789054720638
Uncontrolled Keywords: Communication in marketing, sports marketing, sports brands
Subjects: Current > FOR Classification > 1505 Marketing
Current > Division/Research > College of Sports and Exercise Science
SWORD Depositor: Symplectic Elements
Depositing User: Symplectic Elements
Date Deposited: 18 Aug 2020 04:56
Last Modified: 18 Aug 2020 04:56
URI: http://vuir.vu.edu.au/id/eprint/39201
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