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A Framework for Electronic Marketing: Experiences of an Early Internet Adopting Australian Winery

Sellitto, Carmine (2008) A Framework for Electronic Marketing: Experiences of an Early Internet Adopting Australian Winery. Market Management: Marketing and Communication, 8 (2). pp. 48-61. ISSN 1779-3572

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Item Type: Article
Uncontrolled Keywords: ResPubID15762. winery, stragegy, e-marketing, website ordering, Australian wine industry
Subjects: Faculty/School/Research Centre/Department > School of Management and Information Systems
FOR Classification > 1503 Business and Management
SEO Classification > 970108 Expanding Knowledge in the Information and Computing Sciences
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Depositing User: VUIR
Date Deposited: 24 Jan 2012 03:02
Last Modified: 24 Jan 2012 03:02
URI: http://vuir.vu.edu.au/id/eprint/3938
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Citations in Scopus: 0 - View on Scopus

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