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A comparative study on young-adult decision-making behaviour in regions within Malaysia

Keoy, KH, Yee, Audrey Sin Lye and Hassan, P (2012) A comparative study on young-adult decision-making behaviour in regions within Malaysia. International Journal of Business Competition and Growth, 2 (1). pp. 52-83. ISSN 2042-3845

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Item Type: Article
Uncontrolled Keywords: buying behavior ; young-adult consumers ; East Malaysia ; business competition ;
Subjects: Current > FOR Classification > 1402 Applied Economics
Current > FOR Classification > 1503 Business and Management
Current > Division/Research > Graduate School of Business
SWORD Depositor: Symplectic Elements
Depositing User: Symplectic Elements
Date Deposited: 06 Aug 2020 06:29
Last Modified: 06 Aug 2020 06:29
URI: http://vuir.vu.edu.au/id/eprint/39889
DOI: https://doi.org/10.1504/ijbcg.2012.044056
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