Do Segments Change Over Time: A Two Year Investigation Into The Success of Newspaper Targeting in New South Wales, Australia - 2009 and 2011

Full text for this resource is not available from the Research Repository.

Winchester, Maxwell ORCID: 0000-0001-5458-517X and Lees, Gavin (2013) Do Segments Change Over Time: A Two Year Investigation Into The Success of Newspaper Targeting in New South Wales, Australia - 2009 and 2011. In: Australian and New Zealand Marketing Academy Conference 2013, 1 December 2013-4 December 2013, Adelaide, South Australia.

Abstract

Title on PDF: Do Segments Change Over Time: A Two Year Investigation of into the Success of Newspaper Targeting in New South Wales, Australia - 2009 and 2011

Item type Conference or Workshop Item (Paper)
URI http://vuir.vu.edu.au/id/eprint/39900
Official URL http://pandora.nla.gov.au/pan/25410/20140311-1105/...
ISBN 9780646563305
Subjects Current > FOR Classification > 1505 Marketing
Historical > Faculty/School/Research Centre/Department > College of Business
Keywords marketing; News South Wales; NSW; newspaper; segmenting
Download/View statistics View download statistics for this item

Search Google Scholar

Repository staff login