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Do Segments Change Over Time: A Two Year Investigation Into The Success of Newspaper Targeting in New South Wales, Australia - 2009 and 2011

Winchester, Maxwell ORCID: 0000-0001-5458-517X and Lees, Gavin (2013) Do Segments Change Over Time: A Two Year Investigation Into The Success of Newspaper Targeting in New South Wales, Australia - 2009 and 2011. In: Australian and New Zealand Marketing Academy Conference 2013, 1 December 2013-4 December 2013, Adelaide, South Australia.

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Abstract

Title on PDF: Do Segments Change Over Time: A Two Year Investigation of into the Success of Newspaper Targeting in New South Wales, Australia - 2009 and 2011

Item Type: Conference or Workshop Item (Paper)
ISBN: 9780646563305
Uncontrolled Keywords: marketing; News South Wales; NSW; newspaper; segmenting
Subjects: Current > FOR Classification > 1505 Marketing
Current > Division/Research > College of Business
SWORD Depositor: Symplectic Elements
Depositing User: Symplectic Elements
Date Deposited: 18 Dec 2019 00:08
Last Modified: 27 May 2020 05:27
URI: http://vuir.vu.edu.au/id/eprint/39900
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