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External Information Search: Students and Australian Universities

Brennan, L, Watne, Torgeir and Parker, L (2012) External Information Search: Students and Australian Universities. In: ANZMAC 2012, 3 December 2012 - 5 December 2012, Adelaide, South Australia.

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Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: students; decision making; information search; university; marketing communications; advertising; interactive engagement
Subjects: Current > FOR Classification > 1505 Marketing
Current > Division/Research > College of Business
SWORD Depositor: Symplectic Elements
Depositing User: Symplectic Elements
Date Deposited: 18 Dec 2019 04:50
Last Modified: 30 Jan 2020 00:04
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