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Economic significance of high-value tourists

Vu, Jo and Turner, Lindsay W (2008) Economic significance of high-value tourists. International review of business research papers, 4 (1). pp. 189-206. ISSN 1832-9543

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Abstract

International tourism has grown significantly in the past decade. As one of the largest sectors in the global economy, international tourism receipts reached US$622 billion in 2004 and are growing at an annual rate of 5.9%. This study examines international tourist arrivals into Hong Kong and Thailand at different periods, in an attempt to discriminate between tourists based on their potential value to the regional economy, using characteristics of the tourist population including gender, age and type of travel. A method of identifying highvalue tourists is presented here. Discriminant analysis is then used to predict which markets are of greatest economic return for Hong Kong and Thailand in the future. The significance of the research lies in the potential to refine target marketing to increase tourist returns..

Item Type: Article
Uncontrolled Keywords: ResPubID15630. tourism, tourists, high-value tourists, international tourism, regional economy, regional economics, economic forecasting, target marketing, Hong Kong, Thailand, Thai
Subjects: Faculty/School/Research Centre/Department > School of Economics and Finance
FOR Classification > 1506 Tourism
SEO Classification > 9003 Tourism
Depositing User: VUIR
Date Deposited: 15 Aug 2011 05:15
Last Modified: 15 Aug 2011 05:15
URI: http://vuir.vu.edu.au/id/eprint/4022
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