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Regional Branding: Cooperation as the Way Forward for Small Local Business Enterprises in the Czech Republic

Bergami, Roberto and Pavezova, I (2013) Regional Branding: Cooperation as the Way Forward for Small Local Business Enterprises in the Czech Republic. The International Journal of Knowledge, Culture and Change Management, 12 (1). pp. 39-52. ISSN 1447-9524

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Item Type: Article
Uncontrolled Keywords: ResPubID27634, brand management cooperation, marketing communication, small business, regional management, co-branding, economics
Subjects: Current > FOR Classification > 1402 Applied Economics
Current > FOR Classification > 1503 Business and Management
Current > Division/Research > College of Business
Depositing User: VUIR
Date Deposited: 08 Apr 2020 03:16
Last Modified: 19 May 2020 01:44
URI: http://vuir.vu.edu.au/id/eprint/40279
DOI: https://doi.org/10.18848/1447-9524/CGP/v12/50971
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