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The Impact of Consumer Ethnocentrism and Country of Orgin Sub-Components for High Involvement Products on Young Chinese Consumers' Product Assessments

Wong, Chui Yim and Polonsky, Michael Jay and Garma, Romana (2008) The Impact of Consumer Ethnocentrism and Country of Orgin Sub-Components for High Involvement Products on Young Chinese Consumers' Product Assessments. Asia pacific journal of marketing and logistics, 20 (4). pp. 455-478. ISSN 1355-5855

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Abstract

The purpose of this paper is to examine the effect of country of origin (COO) subcomponents (i.e. design, assembly and parts), as well as the extent to which consumer ethnocentrism tendencies interact with these COO sub-components for young Chinese consumers with regards to product quality assessments and purchase intentions.

Item Type: Article
Uncontrolled Keywords: ResPubID15337. country of origin, COO, product design, manufacturing assembly, product parts, product quality assessments, consumers, ethnic, sub-components, China, Chinese
Subjects: FOR Classification > 1505 Marketing
Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Depositing User: VUIR
Date Deposited: 12 Aug 2011 04:33
Last Modified: 26 Aug 2011 04:20
URI: http://vuir.vu.edu.au/id/eprint/4054
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