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An attitudinal impacts analysis of social media platforms and brand relationship quality at music festivals

Strand, Anna and Robertson, Martin ORCID: 0000-0002-5787-8549 (2020) An attitudinal impacts analysis of social media platforms and brand relationship quality at music festivals. Event Management. ISSN 1525-9951

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Item Type: Article
Uncontrolled Keywords: music event; communication; digital natives; consumer perception; social network analysis; brand experience
Subjects: Current > FOR Classification > 1506 Tourism
Current > Division/Research > Institute for Sustainable Industries and Liveable Cities
SWORD Depositor: Symplectic Elements
Depositing User: Symplectic Elements
Date Deposited: 20 Aug 2020 01:47
Last Modified: 20 Aug 2020 01:47
URI: http://vuir.vu.edu.au/id/eprint/40820
DOI: https://doi.org/10.3727/152599520X15894679115538
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