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The Perceived Value of Marketing Techniques Utilized by NBA Marketing Directors

Dick, Ronald and Schwarz, Eric ORCID: 0000-0002-2035-7723 (2020) The Perceived Value of Marketing Techniques Utilized by NBA Marketing Directors. Journal of Marketing Development and Competitiveness, 14 (1). pp. 38-47. ISSN 2155-2843

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Item Type: Article
Uncontrolled Keywords: marketing; sport; marketing directors
Subjects: Current > FOR Classification > 1505 Marketing
Current > Division/Research > College of Sports and Exercise Science
SWORD Depositor: Symplectic Elements
Depositing User: Symplectic Elements
Date Deposited: 09 Sep 2020 23:42
Last Modified: 11 Sep 2020 04:37
URI: http://vuir.vu.edu.au/id/eprint/41063
DOI: https://doi.org/10.33423/jmdc.v14i1.2767
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