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Sport sponsorship alliances: relationship management for shared value

Morgan, Ashlee, Adair, Daryl, Taylor, Tracy ORCID: 0000-0002-8847-7692 and Hermens, Antoine (2014) Sport sponsorship alliances: relationship management for shared value. Sport Business and Management, 4 (4). pp. 270-283. ISSN 2042-678X

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Item Type: Article
Uncontrolled Keywords: sport; sponsorship; sport event
Subjects: Current > FOR Classification > 1504 Services
Current > Division/Research > Institute for Health and Sport
SWORD Depositor: Symplectic Elements
Depositing User: Symplectic Elements
Date Deposited: 21 Oct 2020 03:10
Last Modified: 21 Oct 2020 03:10
URI: http://vuir.vu.edu.au/id/eprint/41405
DOI: https://doi.org/10.1108/SBM-12-2013-0044
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Citations in Scopus: 19 - View on Scopus

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