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An Empirical Analysis of Attendance at a Commemorative Event: Anzac Day at Gallipoli

Hall, John and Basarin, V. John and Lockstone, Leonie (2009) An Empirical Analysis of Attendance at a Commemorative Event: Anzac Day at Gallipoli. International Journal of Hospitality Management, 29 (2). pp. 245-253. ISSN 0278-4319

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Abstract

This paper tests the influence of various attributes of event attendance on visitor satisfaction. The Anzac Day commemoration at Gallipoli, Turkey, provides the backdrop for the study. The significance of this place and event is born out of the involvement of the Anzac soldiers (Australian and New Zealand Army Corps) in the First World War and their battles against Turkish forces at Gallipoli in 1915. Fittingly, Anzac Day, the 25th of April, the day of the landings, is a national day of commemoration in Australia and New Zealand. Data for this study was collected by an exit survey of 331 Australian attendees at the Gallipoli commemorations. In addressing the aim of this study, exploratory and confirmatory factor analysis was undertaken as a basis for the subsequent development of a model of satisfaction using Structural Equation Modelling (SEM). The results indicate that aspects relating to the amenities, transport and ceremonies held at Gallipoli are significant predictors of event satisfaction. This research provides a positive contribution to the understanding of customer satisfaction in event settings, extending the limited research on attendee satisfaction to investigate its elements in relation to a large-scale commemorative event associated with battlefield tourism.

Item Type: Article
Uncontrolled Keywords: ResPubID17361. commemorative events, ANZAC Day, battlefield tourism, visitor satisfaction, event management, Gallipoli, Turkey, Australia, Australian
Subjects: FOR Classification > 1506 Tourism
Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
SEO Classification > 9099 Other Commercial Services and Tourism
Depositing User: VUIR
Date Deposited: 17 Oct 2011 02:30
Last Modified: 27 Jan 2015 22:00
URI: http://vuir.vu.edu.au/id/eprint/4320
DOI: 10.1016/j.ijhm.2009.10.012
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Citations in Scopus: 4 - View on Scopus

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