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Network Analysis of Tourism Events: An Approach to Improve Marketing Practices for Sustainable Tourism

Hede, Anne-Marie and Stokes, Robyn (2009) Network Analysis of Tourism Events: An Approach to Improve Marketing Practices for Sustainable Tourism. Journal of Travel and Tourism Marketing, 26. pp. 656-669. ISSN 1054-8408

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Abstract

Farmers’ markets have recently emerged as a new tourism event around the globe. Yet, little information is known about them. This article explores the network of stakeholders associated with farmers’ markets through a qualitative analysis over a period of time of an Australian farmers’ market. Multiple methods of data collection were used to build a case study of the farmers’ market. The findings highlight the acute need for this farmers’ market, and potentially many others that are similar, to strategically establish an appropriate and effective network of stakeholders for both organizational longevity and tourism sustainability.

Item Type: Article
Uncontrolled Keywords: ResPubID17546, network analysis, tourism events, farmers markets, strategy
Subjects: SEO Classification > 9003 Tourism
FOR Classification > 1504 Services
Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Depositing User: VUIR
Date Deposited: 28 Nov 2011 23:45
Last Modified: 28 Nov 2011 23:45
URI: http://vuir.vu.edu.au/id/eprint/4336
DOI: 10.1080/10548400903280758
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Citations in Scopus: 6 - View on Scopus

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