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Are Young Consumers Still Susceptible to The Country-of-Origin Effect?

Josiassen, Alexander (2009) Are Young Consumers Still Susceptible to The Country-of-Origin Effect? Journal of Business Systems Governance and Ethics, 4 (2). pp. 53-63. ISSN 1833-4318

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Item Type: Article
Uncontrolled Keywords: ResPubID17822, country-of-origin, marketing research, value to consumers, young consumers
Subjects: SEO Classification > 9104 Management and Productivity
FOR Classification > 1505 Marketing
Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Depositing User: VUIR
Date Deposited: 07 May 2012 23:25
Last Modified: 07 May 2012 23:25
URI: http://vuir.vu.edu.au/id/eprint/4363
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