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Engaging the purchase motivations to charm shoppers

Miranda, Mario J (2009) Engaging the purchase motivations to charm shoppers. Marketing Intelligence and Planning, 27 (1). pp. 127-145. ISSN 0263-4503

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Abstract

Purpose – The purpose of this paper is to give retailers an insight into consumers' capacity for feeling pleasure associated with specific purchase motivations across different product categories...

Item Type: Article
Uncontrolled Keywords: ResPubID17372, consumer behaviour, implicit price, market segmentation, marketing strategy, motivation (psychology), product consumption
Subjects: Faculty/School/Research Centre/Department > School of Economics and Finance
FOR Classification > 1503 Business and Management
SEO Classification > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
Depositing User: VUIR
Date Deposited: 03 May 2012 00:07
Last Modified: 03 May 2012 00:07
URI: http://vuir.vu.edu.au/id/eprint/4467
DOI: 10.1108/02634500910928335
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Citations in Scopus: 8 - View on Scopus

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