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Lessons from arts experiences for service-dominant logic

Ramsey White, Tabitha, Hede, Anne-Marie and Rentschler, Ruth (2009) Lessons from arts experiences for service-dominant logic. Marketing Intelligence and Planning, 27 (6). pp. 775-788. ISSN 0263-4503

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The purpose of this paper is to consider whether art experiences can inform service-dominant logic (SDL) discourse through an exploration of the co-production and co-creation processes of art experiences.

Item Type: Article
Uncontrolled Keywords: ResPubID17545, arts, marketing, marketing models, relationship marketing
Subjects: Current > FOR Classification > 1504 Services
Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Historical > SEO Classification > 9501 Arts and Leisure
Depositing User: VUIR
Date Deposited: 01 May 2012 02:05
Last Modified: 01 May 2012 02:05
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Citations in Scopus: 22 - View on Scopus

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