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The effects of trust in internet shopping on sport consumers' intentions of purchasing licensed sport merchandise on the internet

Zhang, Zhu and Won, Doyeon (2009) The effects of trust in internet shopping on sport consumers' intentions of purchasing licensed sport merchandise on the internet. International Journal of Sport Management and Marketing, 6 (1). pp. 87-105. ISSN 1475-8962

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Item Type: Article
Uncontrolled Keywords: ResPubID19207, trust, psychological attachment, purchasing intentions, licensed sport merchandise, internet shopping, sport consumers, consumer intentions, sport marketing, online shopping, e-shopping, structural equation modelling
Subjects: FOR Classification > 0806 Information Systems
FOR Classification > 1505 Marketing
Faculty/School/Research Centre/Department > School of Sport and Exercise Science
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Depositing User: VUIR
Date Deposited: 30 Jan 2012 00:58
Last Modified: 20 Jan 2015 03:27
URI: http://vuir.vu.edu.au/id/eprint/4738
DOI: 10.1504/IJSMM.2009.026758
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Citations in Scopus: 1 - View on Scopus

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