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A Backward Glance of Who and What Marketing Scholars Have Been Researching, 1977-2002

West, Douglas, Ford, John, Magnini, Vincent, La Tour, Michael and Polonsky, Michael Jay (2008) A Backward Glance of Who and What Marketing Scholars Have Been Researching, 1977-2002. In: Proceedings of the Academy of Marketing Science Annual Conference, Vancouver, 28-31 May. Springer, pp. 334-338.

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Item Type: Book Section
ISBN: 0939783312
Uncontrolled Keywords: ResPubID15070, marketing literature, output of journals, marketing knowledge, marketing scholars, longitudinal benchmarking, authors and institutions
Subjects: Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
FOR Classification > 1504 Services
Depositing User: VUIR
Date Deposited: 24 Feb 2012 02:30
Last Modified: 27 Jan 2020 23:08
URI: http://vuir.vu.edu.au/id/eprint/5120
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