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Analysis of Satisfaction at Gallipoli on ANZAC Day, 2007: Results of a Survey of Event Participants

Hall, John and Basarin, V. John and Lockstone, Leonie (2008) Analysis of Satisfaction at Gallipoli on ANZAC Day, 2007: Results of a Survey of Event Participants. In: CAUTHE 2008 Tourism and Hospitality Research, Training and Practice: "Where the bloody hell are we?". Richardson, Scott and Fredline, Liz and Patiar, Anoop and Ternel, Megan, eds. Griffith University, Gold Coast, Queensland, pp. 1-17.

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Abstract

This paper explores the critical success factors of special events, in this case the Anzac Day commemorations at Gallipoli, Turkey. This event has become increasingly popular in recent years with crowd numbers growing to around 20,000 people traveling to attend the 2005 Dawn Service at historic Anzac Cove on Anzac day. The aim of this research is to investigate the success factors associated with Anzac Day commemorations at Gallipoli and to assess how these influence visitor satisfaction. Data was collected from 331 attendees of Anzac Day commemorations at Gallipoli while they were in transit from Gallipoli to Istanbul on 25 April 2007. The analysis of this data was undertaken using exploratory and confirmatory factor analysis as a basis to the development of a model of satisfaction using structural equation modeling. In this case constructs relating to amenities, transport, ceremonies and recommending behavior were found to be significant predictors of event satisfaction. These issues during the event were found to be of equal importance for both genders and all age groups

Item Type: Book Section
ISBN: 9781921291333
Additional Information:

Proceedings of the 18th Annual Council for Australian University Tourism and Hospitality Education (CAUTHE) conference. 11-14 February 2008, Surfers Paradise, Queensland, Australia

Uncontrolled Keywords: ResPubID15064, Anzac Day, Gallipoli, event management, tourism, structural equation model, visitor satisfaction
Subjects: FOR Classification > 1506 Tourism
FOR Classification > 2103 Historical Studies
Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Depositing User: VUIR
Date Deposited: 31 Jul 2013 23:27
Last Modified: 31 Jul 2013 23:27
URI: http://vuir.vu.edu.au/id/eprint/5194
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