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An analysis of the antecedents influencing female attendance at sporting events

Hall, John and O'Mahony, Barry G and Oppenheim, Peter and Valos, Michael (2007) An analysis of the antecedents influencing female attendance at sporting events. In: Fourth International Event Research Conference : re-evaluating the city/town : events as a catalyst for change, 11th to 12th July, 2007, Melbourne Australia. O'Mahony, Barry G and Harris, Rob and Mair, Judith, eds. Victoria University, Melbourne, Vic..

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Abstract

While approximately seven million Australians attended sporting events in 2002, male spectators outnumbered female spectators by 25% (Australian Bureau of Statistics [ABS], 2003). To investigate reasons for these difference 175 female spectators were surveyed. The findings showed that motivating factors differed between football, horse racing and tennis. The results show that social dimensions and on site entertainment both influence female audience. Further females will not attend if the facilities provided are not of a high standard

Item Type: Book Section
ISBN: 097509579X
Uncontrolled Keywords: ResPubID13519, sporting events, Australia, women, females, special events, marketing, female spectators, female audience, events facilities, sport organisations
Subjects: Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
FOR Classification > 1506 Tourism
SEO Classification > 9003 Tourism
Depositing User: VUIR
Date Deposited: 03 Apr 2013 03:29
Last Modified: 08 Feb 2014 21:53
URI: http://vuir.vu.edu.au/id/eprint/5195
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