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Centrality and Power among Website Users: A Social Network Analysis Application

McGrath, Michael (2009) Centrality and Power among Website Users: A Social Network Analysis Application. In: 2009 IEEE International Conference on Social Computing (SocialCom 2009). IEEE, Vancouver, Canada, pp. 562-567.

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A major feature of the emergence of Web 2.0 is the proliferation of dasiaconsumer-generated contentpsila (CGC) websites, often established as alternatives to corporate or dasiaofficialpsila sites. In this paper, we report on a preliminary study designed to demonstrate how techniques drawn from dasiaSocial Network Analysispsila (SNA) and artificial intelligence might be employed to develop an understanding of the influence relationships and hierarchies within these websites. Armed with this knowledge, organizations may be able to develop strategies as to how they might best co-exist and deal with relevant CGC sites. Proceedings of a meeting held 29-31 August 2009, Vancouver, Canada

Item Type: Book Section
ISBN: 9781424453344 (print) 9780769538235 (online)
Uncontrolled Keywords: ResPubID16936, consumer-generated content, social network analysis, influence strategies
Subjects: Current > FOR Classification > 0806 Information Systems
Historical > SEO Classification > 9003 Tourism
Historical > Faculty/School/Research Centre/Department > Centre for Tourism and Services Research (CTSR)
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Depositing User: VUIR
Date Deposited: 02 Dec 2013 03:48
Last Modified: 02 Dec 2013 03:48
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Citations in Scopus: 1 - View on Scopus

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