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Changing a Marketing Quantitative Unit's Perception of Quality: A Non-Quantitative Reflection on an Australian Change Intervention (Part 1)

Mitsis, Ann and Foley, Patrick and Skarmeas, Dionysis (2009) Changing a Marketing Quantitative Unit's Perception of Quality: A Non-Quantitative Reflection on an Australian Change Intervention (Part 1). In: Academy of Marketing Conference: Putting Marketing in its Place, 6-9 July 2009. Academy of Marketing, Melbourne, Australia.

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Item Type: Book Section
ISBN: 9780956009968
Uncontrolled Keywords: ResPubID18506, higher education, Australian university, undergraduate, quality of education, marketing studies
Subjects: SEO Classification > 9104 Management and Productivity
FOR Classification > 1503 Business and Management
Faculty/School/Research Centre/Department > School of Management and Information Systems
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Depositing User: VUIR
Date Deposited: 02 Dec 2013 05:32
Last Modified: 02 Dec 2013 05:32
URI: http://vuir.vu.edu.au/id/eprint/5332
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