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Consuming Wine : A Market Segmentation and Purchase Motivation Study - Purchase, Motivation and Segmentation in Wine Marketing

Hall, John and Binney, Wayne and O'Mahony, Barry G (2003) Consuming Wine : A Market Segmentation and Purchase Motivation Study - Purchase, Motivation and Segmentation in Wine Marketing. In: Research In Contemporary Issues of Marketing : Best Paper Series of The Inaugural Australian Conference of The Chartered Institute of Marketing. Buttery, Ernest Alan, ed. School of University of Western Sydney, School of Marketing and International Business, South Penrith, N.S.W., Australia, pp. 129-145.

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Item Type: Book Section
ISBN: 9780646426242
Uncontrolled Keywords: ResPubID6280
Subjects: Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
FOR Classification > 1503 Business and Management
Depositing User: VUIR
Date Deposited: 05 Dec 2011 05:05
Last Modified: 01 Dec 2014 01:13
URI: http://vuir.vu.edu.au/id/eprint/5413
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