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Does the Duplication of Purchase Law Apply to Radio Listening?

Lees, Gavin and Wright, Malcolm (2009) Does the Duplication of Purchase Law Apply to Radio Listening? In: Australian and New Zealand Marketing Academy Conference (ANZMAC) 2009, Sustainable Management and Marketing Conference, 30 November - 2 December 2009, Melbourne.

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Item Type: Conference or Workshop Item (Paper)
ISBN: 1863081585
Uncontrolled Keywords: ResPubID17516, market segmentation, radio audience, New Zealand, Manawatu
Subjects: FOR Classification > 1505 Marketing
Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
SEO Classification > 8904 Media Services
Depositing User: VUIR
Date Deposited: 08 Jul 2016 02:07
Last Modified: 08 Jul 2016 02:07
URI: http://vuir.vu.edu.au/id/eprint/5547
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