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Driza-bone : Keeping Drizabone in a Dry Land, yet Going Global: Case study overview and teaching notes

Bakalis, Steve (2006) Driza-bone : Keeping Drizabone in a Dry Land, yet Going Global: Case study overview and teaching notes. In: Next step the world : resources for higher education : series 1 : International business and international marketing case studies. Derigo, Leigh and Sanders, Ian and Conroy, Kate, eds. Austrade, Canberra, ACT, pp. 55-60.

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Item Type: Book Section
ISBN: 9780977576203
Uncontrolled Keywords: ResPubID10632, brand, national icon, Australia, clothing company
Subjects: FOR Classification > 1503 Business and Management
Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Faculty/School/Research Centre/Department > School of Social Sciences and Psychology
Depositing User: VUIR
Date Deposited: 01 Mar 2013 04:50
Last Modified: 01 Mar 2013 04:50
URI: http://vuir.vu.edu.au/id/eprint/5552
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