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Evaluating Website Quality of Tourism Websites: a Study of Australian and Malaysian Consumers

Garma, Romana and Junek, Olga (2006) Evaluating Website Quality of Tourism Websites: a Study of Australian and Malaysian Consumers. In: 'To the city and beyond...' : proceedings of the 16th annual CAUTHE conference 6 - 9 February 2006 Melbourne Australia. O'Mahony, Barry G and Whitelaw, Paul A, eds. School of Hospitality, Tourism and Marketing, Victoria University, Melbourne, pp. 1745-1754.

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The study examined consumers' evaluation of websites from which tourism and travel related products had been purchased. The sample, for this study, were Australians and Malaysians residing in Melbourne and Kuala Lumpur, respectively. The respondents were asked to rate certain criteria such as aesthetic appearance, interactive features, speed and efficiency, security and convenience of the web site. Personal interviews were conducted to determine the dimensions of website quality. The findings reveal that the demographic characteristics of Australian and Malaysian who purchase tourism product over the Internet do not differ. Seven dimensions of website quality were identified with design, innovativeness and trust representing the best predictors of satisfaction with tourism websites.

Item Type: Book Section
ISBN: 0975058517
Uncontrolled Keywords: ResPubID11259, Internet, satisfaction, tourism, online, Australia, Malaysia
Subjects: FOR Classification > 1503 Business and Management
FOR Classification > 1506 Tourism
Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Depositing User: VUIR
Date Deposited: 11 Dec 2013 06:16
Last Modified: 26 Jan 2014 02:35
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