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Event Management Education: The Students' Perspective

Junek, Olga and Lockstone, Leonie and Osti, Linda (2007) Event Management Education: The Students' Perspective. In: Fourth International Event Research Conference : re-evaluating the city/town : events as a catalyst for change, 11th to 12th July, 2007, Melbourne Australia. O'Mahony, Barry G and Harris, Rob and Mair, Judith, eds. Victoria University, Melbourne, Vic..

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Abstract

Events management courses at university level have gained in popularity and subsequent enrolments in the last decade, largely due to the phenomenal growth in the global events industry. The aim of the current research is to better understand the expectations, attitudes and perceptions that students have towards their event management courses. In undertaking the research, students at two universities were surveyed: Victoria University (VU) in Melbourne and Southern Cross University (SCU) Tweed Heads Campus. Questions were aimed at establishing student profile, motivational factors driving course choice and skills important for working in the events industry. The results indicate that when choosing a course in event management, students at both universities had clear ideas about course expectations and how their degrees could be instrumental in teaching skills and knowledge needed for working in the events industry. Most students surveyed already had a strong interest in events and associated industries, and those who did not found that the event management subjects they studied helped to pique their interest in the area. Communication and management skills were seen as the most important skills needed to work in the industry. Given the emerging nature of research on event management education, the findings offered by this paper on the motivations and perceptions of event management students regarding their future career sector of choice, should be considered tentative towards an agenda for future study.

Item Type: Book Section
ISBN: 097509579X
Uncontrolled Keywords: ResPubID13480, events management, global events industry, courses, Victoria University, VU, Southern Cross University, SCU, skills, expectations, teaching skills and knowledge, communication skills, management skills, perceptions, attitudes
Subjects: FOR Classification > 1399 Other Education
FOR Classification > 1503 Business and Management
FOR Classification > 1504 Services
Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Depositing User: VUIR
Date Deposited: 01 Aug 2013 01:25
Last Modified: 08 Feb 2014 20:35
URI: http://vuir.vu.edu.au/id/eprint/5672
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