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Events and the Destination Dynamic : Edinburgh Festivals, Entrepreneurship and Strategic Marketing

Robertson, Martin and Wardrop, K (2004) Events and the Destination Dynamic : Edinburgh Festivals, Entrepreneurship and Strategic Marketing. In: Festival anf Events management : An International Arts and Culture Perspective. Yeoman, Ian and Robertson, Martin and Ali-Knight, Jane and McMahon-Beattie, Una and Drummond, Siobhan, eds. Elsevier Butterworth-Heinemann, Oxford, UK, pp. 115-129.

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Item Type: Book Section
ISBN: 9780750658720
Uncontrolled Keywords: ResPubID18503, events, Edinburgh Festivals, entrepeneurship, strategic marketing
Subjects: FOR Classification > 1503 Business and Management
FOR Classification > 1505 Marketing
Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Depositing User: VUIR
Date Deposited: 09 Dec 2011 04:53
Last Modified: 26 Jul 2016 01:26
URI: http://vuir.vu.edu.au/id/eprint/5673
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