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Exploring the role of income on consumers' use of product-country image

Josiassen, Alexander and Assaf, Albert and Pandit, Ameet (2009) Exploring the role of income on consumers' use of product-country image. In: 2009 International Nonprofit and Social Marketing Conference (INSM) : Sustainable Social Enterprise, 14-15 July 2009, Victoria Law School, Melbourne, Victoria.

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Item Type: Conference or Workshop Item (Paper)
ISBN: 9781862726857
Uncontrolled Keywords: ResPubID17819, consumer behaviour, country of origin, consumer behavior, household income
Subjects: FOR Classification > 1505 Marketing
Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
SEO Classification > 9104 Management and Productivity
Depositing User: VUIR
Date Deposited: 28 Jun 2016 01:41
Last Modified: 28 Jun 2016 01:41
URI: http://vuir.vu.edu.au/id/eprint/5696
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