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Exploring US Consumers Understanding of Carbon Offsets

Polonsky, Michael Jay and Grau, Stacy Landreth and Garma, Romana (2009) Exploring US Consumers Understanding of Carbon Offsets. In: AMS 2009: Developments in Marketing Science: Annual Conference of the Academy of Marketing Science. Robinson, Leroy, ed. Academy of Marketing Science, Coral Gables, Fla, pp. 14-18.

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Abstract

This study found the relationship between general environment knowledge and carbon offsets knowledge is inversely related and no significant differences in general environment or carbon offset behavior exists between levels of knowledge. The fmdings lend support that consumers may misunderstand 'carbon offset' claims thus public policy intervention is required. Conference held: 20-23 May 2009. Theme: "Marketing for a Better World"

Item Type: Book Section
ISBN: 0939783290
Uncontrolled Keywords: ResPubID17536, consumer knowledge, environmental issues, green marketing tools, consumer behavior, environmental marketing, implication, regulation
Subjects: Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
FOR Classification > 1505 Marketing
SEO Classification > 9104 Management and Productivity
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Depositing User: VUIR
Date Deposited: 26 Jan 2014 02:43
Last Modified: 26 Jan 2014 02:43
URI: http://vuir.vu.edu.au/id/eprint/5697
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