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Fine Tuning Customer Satisfaction to Prevent Shopper Attrition

Miranda, Mario J, Konya, Laszlo and Havrila, Inka (2004) Fine Tuning Customer Satisfaction to Prevent Shopper Attrition. In: Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty: Proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, XXVII . Academy of Marketing Science, Vancouver, pp. 152-156.

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Item Type: Book Section
ISBN: 9783319118451
Uncontrolled Keywords: ResPubID7063, store satisfaction, marketing, loyalty customers, loyalty programs
Subjects: Faculty/School/Research Centre/Department > School of Economics and Finance
FOR Classification > 1505 Marketing
FOR Classification > 1702 Cognitive Science
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Depositing User: VUIR
Date Deposited: 24 Apr 2013 04:02
Last Modified: 22 Oct 2019 23:36
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