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Directing store flyers to the appropriate audience

Miranda, Mario J and Konya, Laszlo (2007) Directing store flyers to the appropriate audience. Journal of Retailing and Consumer Services, 14 (3). pp. 175-181. ISSN 0969-6989

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Item Type: Article
Uncontrolled Keywords: ResPubID12886, store flyers, deal-prone, grocery shoppers, marketing
Subjects: Historical > RFCD Classification > 350000 Commerce, Management, Tourism and Services
Current > FOR Classification > 1505 Marketing
Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Depositing User: Ms Cynthia Newing
Date Deposited: 03 May 2007
Last Modified: 18 Oct 2020 23:43
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Citations in Scopus: 22 - View on Scopus

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