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Major case study : Shape shifters - the role and function of modern museums

Lockstone, Leonie (2007) Major case study : Shape shifters - the role and function of modern museums. In: Musum marketing : competing in the global marketplace. Rentschler, Ruth and Hede, Anne-Marie, eds. Elsevier, Amsterdam, pp. 61-68.

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Item Type: Book Section
ISBN: 9780750680653
Uncontrolled Keywords: ResPubID13038, trends in the museum sector, entertainment role, museum marketing, National Museum of Australia, Melbourne Museum
Subjects: RFCD Classification > 350000 Commerce, Management, Tourism and Services
FOR Classification > 1505 Marketing
FOR Classification > 2102 Curatorial and Related Studies
Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Depositing User: VUIR
Date Deposited: 19 Jan 2012 05:41
Last Modified: 19 Jan 2012 05:41
URI: http://vuir.vu.edu.au/id/eprint/6055
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Citations in Scopus: 0 - View on Scopus

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