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The Media and the Development of the Tourism Industry during the 20th and 21st Centuries: An Analysis of Four Noteworthy Cases

Hede, Anne-Marie and O'Mahony, Barry G (2004) The Media and the Development of the Tourism Industry during the 20th and 21st Centuries: An Analysis of Four Noteworthy Cases. In: International Tourism and Media Conference Proceedings. Frost, Warwick and Croy, Glen and Beeton, Sue, eds. Tourism Research Unit, Monash University, Narre Warren, Vic., pp. 69-76.

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Abstract

The aim of this paper was to explore the role of the media within the context of tourism, specifically with regard to how the media has influenced the activities and perceptions of the tourism sector. In this paper, the term 'media' is referred to as mass communication, specifically with regard to newspapers, magazines and broadcasting. It is important to gain a better understanding of the ways in which the media has interacted with the tourism sector, as this information can provide practitioners and academics with insights as to how the media can best be employed to benefit stakeholders of the tourism industry. Lessons can be learned from the past so that the experience gained from it can contribute to best practice in the future. In this way, strategies can be developed to minimise the vulnerability of the tourism sector to damaging or erroneous portrayals of it and its activities in the media. The case study method was used to explore the role of the media within the context of tourism. Four case studies provided insights on this topic. The four case studies were selected based on their diversity, within the context of the tourism sector, and because they covered a considerable period of time. These variables provided the researchers with a wide-ranging perspective on the topic. The paper firstly focuses on the 1920s Waiters' Strike in the resort town of San Sebastian, Spain, and discusses the role of the media in relation to this event. The second case investigates the use of the media as a destination-marketing tool and reflects on an early manipulation of this process by the German authorities in the documentary Olympia, a film produced for the summer Olympics in 1936. The third case study reports on the manner in which the media has created tensions between connoisseurs of fine food and drink and hospitality industry professionals, and its subsequent implications on service quality. The final case investigates the role of the media in reducing demand for hospitality services in Melbourne on New Year's Eve 2000. Through an analysis of these diverse, but important case studies, it can be seen that the media has had, and continues to have, an impact on the development of the tourism industry in both positive and negative ways. The limitations of this research are discussed and recommendations are made for further research that will assist in developing a more comprehensive typology of the media's role in tourism.

Item Type: Book Section
ISBN: 0975713108
Additional Information:

Hosted by La Trobe University, Monash University and University of Otago 24th-26th November 2004

Uncontrolled Keywords: ResPubID7482, mass communication, stakeholder, travel, hospitality, tourist destination, tourism development, destination marketing strategies, marketing theories, trade journals, employee labour, waiter, camereros, tourism products, tourism services
Subjects: FOR Classification > 1503 Business and Management
FOR Classification > 1505 Marketing
FOR Classification > 1506 Tourism
Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Depositing User: VUIR
Date Deposited: 24 Apr 2013 07:00
Last Modified: 08 Aug 2013 05:13
URI: http://vuir.vu.edu.au/id/eprint/6099
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