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New Product Preannouncements and Consumer Purchase Postponement: the Moderating Role of Product Familiarity

Josiassen, Alexander (2009) New Product Preannouncements and Consumer Purchase Postponement: the Moderating Role of Product Familiarity. In: 38th European Marketing Academy (EMAC) Annual Conference - Marketing and the Core Disciplines, 26-29 May 2009, Nantes, France.

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Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: ResPubID17820, purchases, products, consumers
Subjects: FOR Classification > 1505 Marketing
Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
SEO Classification > 9104 Management and Productivity
Depositing User: VUIR
Date Deposited: 09 Jun 2016 01:09
Last Modified: 09 Jun 2016 01:09
URI: http://vuir.vu.edu.au/id/eprint/6163
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