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Product Development Strategies

Mishra, Vijay Kumar (2008) Product Development Strategies. In: Dairy Processing and Quality Assurance. Chandan, Ramesh C, Kilara, Arun and Shah, Nagendra P, eds. Willey-Blackwell, Ames, Iowa, USA, pp. 429-442.

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Item Type: Book Section
ISBN: 9780813827568
Uncontrolled Keywords: ResPubID15993, new product development (NPD), consumer demand, product life cycle, government policy and legislation, product innovations - Yakult's probiotic drink, gluten-free bread, and margarine, product life cycle
Subjects: Faculty/School/Research Centre/Department > School of Biomedical and Health Sciences
FOR Classification > 0908 Food Sciences
SEO Classification > 8601 Processed Food Products and Beverages (excl. Dairy Products)
Depositing User: VUIR
Date Deposited: 02 Dec 2011 01:13
Last Modified: 09 Apr 2019 04:59
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