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Prompt Gift Card Redemption Could Facilitate Business Growth

Miranda, Mario J and Konya, Laszlo (2009) Prompt Gift Card Redemption Could Facilitate Business Growth. In: Proceedings of Marketing in Transition: Scarcity, Globalism, and Sustainability, 14th Biennial World Marketing Congress, Oslo, Norway, July 2009. Campbell, Colin, ed. Academy of Marketing Science, USA, pp. 89-93.

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Conference held in Oslo, Norway 22-25 July, 2009

Item Type: Book Section
Uncontrolled Keywords: ResPubID17368
Subjects: Faculty/School/Research Centre/Department > School of Economics and Finance
FOR Classification > 1503 Business and Management
SEO Classification > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
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Depositing User: VUIR
Date Deposited: 24 Jan 2014 04:12
Last Modified: 24 Jan 2014 04:12
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