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Purchase, Motivation and Segmentation In Wine Marketing

Hall, John, Binney, Wayne and O'Mahony, Barry G (2003) Purchase, Motivation and Segmentation In Wine Marketing. In: Research in contemporary issues of marketing: best paper series of the Inaugural Australian Conference of the Chartered Institute of Marketing : a research volume. Buttery, Ernest Alan, ed. University of Sydney, Sydney, pp. 129-145.

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This study identifies the factors that influence consumers to purchase wine and attempts to demonstrate how the basic demographic characteristic of age is a useful variable for segmentation purposes.

Item Type: Book Section
ISBN: 0646426249
Additional Information:

Conference held: Sydney, New South Wales, Australia, 20-22 August 2003

Uncontrolled Keywords: ResPubID6279, age, wine sales, purchasing behaviour, behaviour, demographics, hospitality industry
Subjects: Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
FOR Classification > 1503 Business and Management
Depositing User: VUIR
Date Deposited: 31 Jan 2014 02:28
Last Modified: 31 Jan 2014 02:37
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