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Special Events in the Nonprofit Sector

O'Mahony, Barry G and Polonsky, Michael Jay (2006) Special Events in the Nonprofit Sector. In: Nonprofit marketing : marketing management for charitable and nongovernmental organizations. Wymer, Walter, Knowles, Patricia and Gomes, Roger, eds. Sage Publications, Thousand Oaks, Calif., USA, pp. 246-278.

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Item Type: Book Section
ISBN: 1412909236
Uncontrolled Keywords: ResPubID11386, ResPubID11246. special events planning, strategic issues, marketing special events
Subjects: FOR Classification > 1503 Business and Management
Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Faculty/School/Research Centre/Department > Centre for Tourism and Services Research (CTSR)
Depositing User: VUIR
Date Deposited: 14 Dec 2011 22:00
Last Modified: 31 Jan 2012 05:30
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